The 9 best SEO audit tools in 2025

Resolve this by frequently updating content to keep it high-quality, relevant, and up to date. You can ask Google to recrawl your page using the URL Inspection Tool. Broken links disrupt the user experience because they don’t redirect to other pages, so it’s important to find, report, and repair them using your preferred site audit tool. To check your website’s mobile friendliness, use Google Lighthouse to run an audit for performance, accessibility, SEO, and progressive web apps (PWA). After the audit, Lighthouse will generate a report and notify you of URL issues compromising your site’s usability on mobile devices. Creating responsive designs ensures that users on any device have a cohesive viewing experience.

Spammers often exploit this method to redirect visitors to pages with unrelated or potentially harmful content. Search engines don’t approve such methods and can penalize your website for this. However, if redirects are set up incorrectly, visitors can encounter errors or irrelevant content.

Visitors are often looking for a very specific piece of information when visiting your site. If they have to sit through a 10-second visual introduction before they can find your hours of operation, you’re going to have a pretty frustrated visitor on your hands. Are response code errors popping up all over your website where there shouldn’t be any? Calling out 302-, 404-, and 500-level response codes can be useful to tell users that something’s wrong. Smartphone usage worldwide has grown exponentially, and it’s important for websites to be compatible SEO Anomaly with the rising demand. Their in-depth report can look overwhelming unless you’re coming to the game with some technical chops.

Bulk Reporting

While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor. An SEO audit enables you to examine your site’s overall performance. While most SEO audit services are “one and done,” our iterative approach allows us to make shifts and changes as we progress toward the end goal of your website optimization. Keep in mind when we perform the SEO audits, we are often making iterative suggestions as we find the most problematic errors in our review.

Only when you fix your SEO technical issues, you’ll start getting more traffic from search engines. An audit will also allow you to refocus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up at the top of the SERPs.

An SEO audit is essential for maintaining and improving the website’s search engine performance. By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments. This guide walks you through the key steps of performing an SEO audit and make sure your website remains optimized for search engines.

Step 8. Ensuring your site is mobile-friendly

• That’s what Google Analytics does, and all you need to do to get started is add a small string of code to all of the pages you want to track.
• The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results.
• However, having this happen is also an indication that someone isn’t cleaning up broken links and, as a result, leading users to dead ends.
• In addition, you should integrate keywords into your titles and meta descriptions.
• The ‘Solo’ plan is priced at $10.67 per month (billed yearly at $128).

Google will surface a whole bunch of key metrics in an easy-to-understand interface. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled. Note that AI tools may hallucinate and generate incorrect information. Verify any information you get from AI tools before using them.

They will have experience making technical improvements with your website programming languages and CMS. They will also understand what changes will have the most impact on SEO and organic visibility. This experience goes a long way in digesting the wealth of information provided in site speed tools and making intelligent, budget-focused improvements. An enterprise SEO audit will determine what keywords are currently being targeted and how well your enterprise website is optimized for those keywords. It will also determine if there are more appropriate or lucrative keywords that make more sense for your business to target. Once you understand the value of ranking #1 for your target keywords, you can better estimate a budget and allocate the appropriate resources to accomplish your goal.

To determine whether it should be indexed and, if so, where it should rank. To help the algorithms understand which pages meet search intent. You can set crawl limits, choose different user agents, and schedule automatic site audits. Auditing your SEO performance should not be a one-time task but rather a regular practice. By continuously assessing and optimizing, you ensure your website remains competitive and resonates with your audience.

Mind that manipulating structured data may cause penalties from search engines. For example, the markup should not describe the content that is hidden from users (i.e. which is not located in the HTML of the page). Hreflang is an HTML attribute used to specify the language and geographical targeting of webpages in multilingual websites.