The 12 Best SEO Audit Tools 2025 Update

A Local SEO audit will focus on things like your Google Business profile, placement on Google Maps, and external links and citations. If your website can be accessed with or without the “www” prefix in the URL, it’s crucial to make a choice and stick with it. Otherwise, both can be indexed by search engines, cause duplicate content issues, and undermine your website rankings. The PagesMeter SEO checker analyzes if your website meets criteria search engines use SEO Anomaly to determine your website’s ranking in search results. The PagesMeter SEO checker is a tool that scans any web page for technical errors and SEO issues that can have a negative impact on search engine rankings.

Demonstrating strong E-E-A-T is essential for ranking any piece of content in Google’s organic search results. Contrary to popular belief, duplicate content doesn’t result in a Google penalty, though it does force search crawlers to make a decision about which page should be indexed and ranked. Technical SEO is the collective term for all the factors and best practices that affect the ability of search crawlers and users to access your website content. There are many tools you can use to perform the items in this checklist.

Access Google Search Console, navigate to the Enhancements section, and review the status of different types of structured data markup implemented on your pages. Your website may encounter various JavaScript issues, such as rendering errors, unused files, and more. If there are errors or conflicts in the JavaScript code, it can prevent certain parts of the page (or entire page) from loading and rendering properly. Google sees those pages as blank which leads to a decrease in rankings. Clicking on the Mobile section of the Page experience report will automatically switch you to the Core Web Vitals section.

If you’re ready to perform an SEO audit of your website or competitors, this post is for you where you’ll discover some of the best SEO audit tools. Conducting a website audit will allow you to compare your website to your competitors. You can analyze how well you’re ranking against competitors for keywords and determine potential new sources of revenue. A lead conversion optimization audit analyzes a website’s conversion issues and opportunities. In this audit, you’ll need to analyze how traffic is coming to your website and where it’s coming from.

After the audit, you make a plan to tackle these issues, prioritize them, and then slowly do them or get other teams to do them (if you have people). Then, monitor your actions to determine whether those changes work as intended. Regular monitoring is also a great opportunity to find improvements and better calibrate your SEO strategy. Create content that delivers real value and focuses on user intent. Your content should answer questions with actionable, audience-focused solutions.

A page speed audit helps you identify exactly what’s slowing down your site and how to fix it. Then review it manually to check for issues like missing or duplicate URLs. That’s why proper internal linking can help boost your topical authority. Inform us about your SEO goals and provide access to your analytics data. Your business might also decide to invest in SEO audit services because of a few common warning signs that your site isn’t performing as well as it should.

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In its recommendations, you’ll find many things to fix, like pages blocked by robots.txt or issues with internal linking. The tools also review the quality and relevance of your backlinks and give you ideas on how to get high-quality new links. You’ll also get keyword rankings to track how individual pages perform for target keywords.

How to check a website for SEO audit?

Consistency in quality over time is your best ally for regaining rankings and trust. This final step in your SEO audit can help you to understand—without any additional tools—the general health of your website, technical SEO errors, content duplication and so much more. There are two common types of page redirects; a 301 redirect which is permanent and a 302 redirect which is temporary. Internal links that redirect slow down the experience of the user on your website and send mixed signals to search engines and should be replaced. Your sitemap is what it sounds like — a map of all the main pages on your website.

• ” and what factors determine the pricing, you might be wondering where you can get your audit.
• These standards directly impact your search rankings and the trust that users have in your content.
• Simply put, stick to your guns and continue writing on one general topic.
• The free version of Claude allows you to analyse content using the Google Search Quality Rater guidelines.

Often, it’s a suspicious backlink, but other times, it’s not a fair penalty. When I started working on the website, I noticed the website traffic was going down rapidly, which alarmed me to run a quick penalty audit. Compare your audit results between crawls to track your progress. But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option. DashThis lets you create SEO reports fast, or fully customize them when you need more control.