13 Steps to Create an Effective SEO Strategy in 2025

The commonality between these two albeit brief perspectives is that the businesses are leveraging their strengths and sidestepping their weaknesses. Many SEOs would develop their prioritized list, call it a strategy, and pat themselves on the back. Indeed, a simple approach like the one above can yield great results, especially in the short term.

And now that Core Web Vitals have become a ranking factor via the page experience update, you should be optimizing page speed more than ever. There is nothing worse than having to navigate a site that you can barely use. In fact, after more than a few seconds of frustration, most people don’t bother and Google will struggle to make the best out of it too. Things like dead links, error pages, and messy site structures will all impact what people take away from your website. You may also be interested in our epic website audit checklist (with a six-tab Google Sheet) to help you out with your strategy.

• Improve your content’s readability on smartphones and tablets to enhance accessibility and stay competitive.
• Headers help you break down your information so your audience can easily read or skim it.
• It serves as a preview of the content users can expect to find when they click on the link.
• This text tells users and Google something about the page you’re linking to.
• Keep in mind this is a very flexible document – add recommendations that make sense (for example you may not always have specific design considerations for a project).

Don’t overlook the importance of how your site is structured, both technically and in terms of how users interface with it. Please note that you should refrain from using automatic updates with AI chatbots, as it is one of the most dangerous, spammy SEO tactics that can result in a complete loss of organic traffic. They tend to be longer and are more likely to be used by people with specific stages in the conversion funnel, helping you reach users who are ready to convert.

Guest posting can be a functional way to build backlinks, provided the content you create for other websites is relevant to their users. Run some ecommerce keyword research and analyze backlinks with Ahrefs to find sites in your niche that are receptive to guest posts. If you don’t understand your target audience, you could risk creating content for all these topics.

Masters In Marketing

This is great for sourcing opportunities to outrank your competitors. You can click the little filter button beside each link to be taken directly to the “All Position Changes” section. To gain deeper insights into traffic losses, gains, and even SERP features that have been won or lost. Ensure that the collaboration feels natural and provides substantial value to the audience of both parties, as this increases the likelihood of earning a backlink.

In this article, I want to show you how to create an SEO strategy from scratch to ensure your content gets the attention it deserves and starts driving organic traffic. Plus, if it’s easier for Google’s algorithms to understand your content, they may find it easier to understand which keywords are relevant to your content. And therefore might make it more likely that you rank for those terms. It also opens up opportunities to build backlinks as other content creators want to link to original data and content. So it’s still an important marketing channel for blogs, local businesses, and anyone else who wants to improve their visibility online.

What is Google’s Algorithm, and why does it matter for SEO?

They also tend to have higher conversion rates as they indicate a user’s specific, well-understood interest in a subject. You don’t always need to create new content to get more traffic. Sometimes, a quick refresh on an old blog post brings in BHS Links more ROI than publishing something new.

If your content is scattered and unorganized, search engine bots will have more difficulty indexing your site, identifying your area of authority, and ranking your site pages. Technical SEO involves optimizing your website to help search engines find, crawl, understand, and index your pages. The easier you make it for search engines like Google to access your content, the better your chances of ranking. SERP features are special search results that stand out from traditional blue links.